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Case Study: Intel Wireless Display


Role: 0-1 UX Research
Company: Intel

Research Overview

What is the required quality of experience needed to transform a crude prototype into a market-viable product that  enables a home theatre like viewing experience by wirelessly ‘casting’ media from a PC to large-screen display?

 

What criteria is needed to ensure the product will be useful, usable and desirable for routine usage in home environments?

The 0-1 Research Process

UX research was applied from idea to concept to prototype to scaled production globally.

Generative Research

Identified unmet needs and design requirements with deep-dive contextual in-situ research in living rooms on three continents.

UX Prototyping

Led prototyping of end-to-end solution and conducted task-based usability studies to inform product requirements.

Tactical User Research

Benchmarked usability criteria and tested UX quality prior to product launch.

Strategic Generative Research

Deeply Understanding Context of Use, Unmet Needs, Design Priorities

In-Home Contextual Interviews

30 participants in Hong Kong, Lille, France & Portland, Oregon

Digital Media Consumption Behavior

Preferences, routines, attitudes of wireless display concepts and IPTV usage.

Feature Priorities

Relevance in context and cultural considerations.

Product Opportunities

Innovation drivers and design considerations for product development.

Key Findings

  • Wireless Display is most appealing as a means of spontaneous sharing content in short bursts with other household members
  • Web is perceived as the only way to access desired content due to availability restrictions. Foreign content via the Web is very popular (e.g. American shows in France or Hong Kong or Arab TV in the USA).
  • TV is frequently perceived as a background activity which lends itself to the affordance of heavy notebook usage for other tasks while it is on.
  • Younger generations opt to view content via the Internet due to it's click and go accessibility and zero cost.
  • High saturation of legacy CRT TV's in use due to attitude of 'don't replace it unless it breaks'
  • Notebook PC usage is perceived as a personal and private experience rather than one that is shared with family and friends
  • Habitual web surfing of a handful of sites (e.g. YouTube, local news) commonplace.

Usage Modeling - Qualitative Themes

From Research To Design

Tactical User Research

    Usability Testing in Cupertino, CA

    Evaluate out of box experience, product perceptions, subjective video quality and core task performance associated with product usage:

    – Setup and connecting

    – Casting and viewing media on large display

    – Switching between connections

    – Disconnecting, resizing display, resetting software

     

    12 participants ages 22-60 who are intermediate notebook PC users, have a high definition television and are consumers of Internet-based video services.

    Tasks Evaluated

    High-Level Summary of UX Issues Encountered

    Assessment of Subjective Video Quality Experience

    Examples of Actionable Outcomes From Research